The 2023 Consumer Reports Annual Auto Surveys, offering insights from feedback on over 330,000 vehicles, illuminate the preferences of the most loved cars in America, providing a deep dive into vehicle owner satisfaction across various brands. This detailed survey covered models from 2021 to 2023, and in some instances, 2024 models, identifying the most loved car brand in America in each category. When models remained largely unchanged throughout these years, an averaging approach was applied to the data. Satisfaction scores, reflecting the essence of the most loved car in America, were calculated based on the percentage of owners who affirmed they would repurchase their vehicle, factoring in elements such as price, performance, reliability, comfort, and the joy of driving.
The analysis revealed that not all car makers manage uniform satisfaction across their ranges, yet brands that consistently provide high satisfaction across various models tend to establish a strong track record in redesigns and new model introductions, crucial for being recognized as the most loved car in America. This consistency emerges as a pivotal element in securing high satisfaction scores, marking the path to becoming the most loved cars in America.
Here are the brands that topped the list for owner satisfaction, representing the most loved cars in America:
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Rank Brand Satisfaction Score Owner Would Buy Again 1 Rivian 5 86% 2 Mini 4 77% 3 BMW 4 76% 4 Porsche 4 76% 5 Tesla 4 74% 6 Genesis 4 73% 7 Lexus 4 73% 8 Subaru 3 70% 9 Ram 3 69% 10 Honda 3 69% 11 Chevrolet 3 69% 12 Toyota 3 69% 13 Hyundai 3 68% 14 Acura 3 68% 15 Ford 3 67% 16 GMC 3 67% 17 Mazda 3 66% 18 Volvo 3 66% 19 Lincoln 3 65% 20 Buick 3 64% 21 Kia 3 63% 22 Cadillac 3 61% 23 Chrysler 2 60% 24 Mercedes-Benz 2 59% 25 Audi 2 59% 26 Jeep 2 58% 27 Nissan 2 55% 28 Volkswagen 2 51% 29 Infiniti 1 43%
Beyond overall satisfaction, the survey also explored how brands stood out in specific areas such as comfort, driving enjoyment, cabin storage, usability, and ownership costs—factors that play a substantial role in defining the overall satisfaction and loyalty towards what is considered the most loved car in America. These dimensions significantly influence the comprehensive satisfaction that comes with owning what may be regarded as the most loved cars in America.
