Our colleagues, Mousub Shashaa and Karim Deeb were present at the opening event of the first regional office for Pagani company, which also included the launch of Pagani Huayra Roadster BC. The Italian luxury carmaker chose Dubai to be the center of its expansion in the Middle East.
It is the first personalization studio in the region and offers an immersive brand experience.
Located in the Dubai Design District, home to leading hi-tech companies, designers and luxury brands, this unique space features the handcrafted signature Pagani furniture and details and makes the personal commissioning that defines the Pagani brand even more immersive and special.
Pagani customers are able to experience a wide selection of exclusive materials, colors, trims and fabrics that can be used on Pagani cars, cocooned in a quintessential Italian atmosphere where the aroma of the most exclusive Pagani leather will be mixed with that of coffee blends of a typical Italian espresso.
The experience is completed by the latest state-of-the-art digital visualization tools that allow customers to visualize in real-time their very own specifications. Pagani product experts will guide the client through this unique journey and support him with their deep knowledge about the Pagani products.
Horacio Pagani, Founder, and Chief Designer – Pagani Automobili SpA: “The Pagani brand has a deep connection with clients in this region, a key territory for our company, and opening this regional brand office symbolizes our commitment to our loyal clients here and new clients to come. The development of a strong factory presence, as well as a dealer and aftersales network, is always our mission, with the goal of providing our loyal customers with the best customer experience”.
Mansour Al Yasin, Head of Sales, Middle East & Africa: “The opening of our brand office in the Middle East is a natural step forward to strengthening the brand’s position but most importantly it represents an important milestone bringing the Modenese Atelier experience closer to its local customer base, as well as a significant long-term investment for the brand in the region. We have witnessed a growing demand for the Pagani Brand & Products, so naturally, we felt encouraged to invest and bring our customers’ experience to the next level “
In the end, we would like to remind you that our colleague Suhaib has presented an episode about the Pagani Huayra BC in Portugal.
As for the new Pagani Huayra Roadster BC, the company says it blends exquisite luxury and craftsmanship, sculpted design and state-of-the-art technology to stir emotions, not only for the few that will have the opportunity to drive this rare thoroughbred but also to the many enthusiasts that will be able to see and hear it.