Can The All-New DBX SUV Tip The Scale In Aston Martin’s Favor

Today we got new information indicating that the 2021 Aston Martin DBX SUV will be able to record large annual figures for the sales volume of the 106-year-old company.

But before we talk about the new information, we would like to remind you that our colleague, Suhaib Shashaa, recently test-driven Aston Martin Vantage AMR, the exclusive sports car whose production will be limited to 200 units worldwide. To get a close look at the first AMG engined car connected to a manual transmission.

According to Autonews Europe, Aston Martin CEO Andy Palmer said in an interview that the new DBX will take on a very difficult task, which is to make the British sports car maker profitable again. After half a year of losses, the car is expected to bring new customers.

The CEO of the British company added, that they have to increase debt in order to develop their first SUV once and for all, before delivering it to customers in mid-2020.

Here is a set of photos of the new Aston Martin DBX 2021, which officially appeared at the Los Angeles Auto Show 2019 activities last November:

According to Autonews Europe, Aston Martin CEO Andy Palmer said in an interview that the new DBX will work on a very difficult task, which is to make the British sports car maker profitable again. After half a year of losses, the car is expected to bring new customers.

The CEO of the British company added, that they have to increase debt in order to develop their first SUV once and for all, before delivering it to customers in mid-2020.

Aston Martin’s forecasts may be somewhat correct with the massive global demand on this category of vehicles from all brands and makes!

Take Lamborghini Urus, for example, a car we have test-driven too, which recorded huge sales for the Italian sports car maker, selling more than 2,693 copies until July of 2019, and it also succeeded in raising the sales of Lamborghini company by a massive rate of 96%.

But is it possible for Aston Martin’s new DBX SUV to meet the company’s expectation and record annual sales ranging from 4 to 5 thousand cars?

Andy Palmer certainly believes so: “Today more than 70 percent of Aston Martin customers have an SUV in the garage, so the hard work is already done. We just need to convert those people from their daily driver into an Aston Martin SUV”

 

 

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