The transformation of the UAE’s automotive sector—and the industrial sector at large—has shifted it from a means of income diversification to a cornerstone of national economic security. This evolution is clearly embodied in the “Make it in the Emirates” forum, the nation’s leading industrial event. Far beyond a simple gathering, it serves as a strategic platform where investors, innovators, and policymakers converge to shape the future of industry under the framework of the ten-year “300 Billion Strategy,” which aims to raise the industrial sector’s contribution to the GDP from AED 133 billion to AED 300 billion by 2031.
A Strategic Program to Build a Fully Integrated Automotive Ecosystem
At its fourth edition, held from May 19–22, 2025, at ADNEC in Abu Dhabi under the theme “Accelerating Advanced Industries,” the forum saw the Abu Dhabi Investment Office unveil a new strategic initiative: a comprehensive economic program centered on the automotive sector. This program seeks to build a fully integrated automotive ecosystem in the emirate, including a regional hub for manufacturing, advanced R&D, luxury car auction services, and specialized solutions for classic vehicles.
The initiative is expected to inject AED 100 billion (USD 27.2 billion) into Abu Dhabi’s economy, attract over AED 8 billion (USD 2.2 billion) in foreign direct investment, and generate 7,000 new jobs by 2045. It also involves strategic partnerships with leading global automotive companies and allied industries, positioning Abu Dhabi as a key industrial hub in the region.
The program focuses on developing a complete value chain—from design and manufacturing to after-sales services. It includes the establishment of advanced centers for research, development, and engineering, encourages participation from tier-one and tier-two suppliers, and aims to attract top global manufacturers.
Crucially, the initiative extends beyond production. It features standout activities like vehicle launch events, luxury car auctions, and premium classic car restoration services delivered by elite specialists.
New Agreements and Societal Shifts
The forum witnessed the signing of more than ten commercial and investment agreements under the new automotive program. Major international brands such as Genesis and ROX Motors announced new manufacturing projects in partnership with W Motors in Abu Dhabi. Additionally, AIH Group—one of the world’s largest vehicle assembly firms—joined the local industrial ecosystem as the technical partner for large-scale production lines.
While this program marks a significant leap toward localizing the automotive industry and establishing global partnerships, it also recognizes the essential role of national talent. In a groundbreaking move, the Abu Dhabi Investment Office, in collaboration with leading universities in the emirate, launched the region’s first academic program focused on automotive design and development. Combining cutting-edge education, artificial intelligence, practical training, and global career pathways, the initiative aims to integrate Emirati talent into global supply chains across the automotive and mobility sectors.
