Toyota is making another big move in the United States, announcing a new $3.6 billion plant in Texas that will shift part of its Tacoma pickup production from Mexico to American soil.
The new facility will be built at Toyota’s existing manufacturing campus in San Antonio, a site that already plays a major role in the brand’s truck lineup. Covering around 2.5 million square feet, the plant is expected to open by 2030 and create nearly 2,000 jobs.
Once production begins, Toyota will move Tacoma output from its Baja California plant in Mexico to Texas. However, this does not mean Toyota is leaving Mexico behind. The company will continue building Tacoma trucks at its Guanajuato plant, keeping its North American production network spread across the United States and Mexico.
San Antonio is already home to Toyota’s Tundra pickup and SUV production, making it one of the brand’s most important truck hubs in North America. Toyota is also preparing to open a new 500,000-square-foot rear axle plant on the same campus this autumn, further strengthening the site’s role in its future plans.
The announcement comes as President Donald Trump continues to pressure automakers to increase manufacturing inside the United States, with higher tariffs affecting imported vehicles, steel, aluminum, and auto parts.
Even so, Toyota made it clear that its broader commitment remains regional, not just American. The company said it remains committed to its operations in Mexico, Canada, and the United States, while also urging the Trump administration to extend the North American free trade agreement. For automakers, that agreement remains crucial because modern vehicle production depends heavily on parts, factories, and supply chains moving smoothly across borders.
Toyota’s latest decision also marks a notable shift in strategy. Back in 2020, the company moved Tacoma production from San Antonio to Guanajuato, while the Baja California plant had been producing the pickup since 2004. Now, part of that production is heading back to Texas.
Texas Governor Greg Abbott said the investment will qualify for a $20 million state grant, along with other incentives. The White House described Toyota’s announcement as one of several investments encouraged by the administration’s policies on tariffs, deregulation, and tax cuts.
For Toyota, this is more than just a new factory. It strengthens the company’s truck manufacturing footprint in one of its most important markets. For the wider auto industry, it is another sign that global carmakers are adjusting their North American production plans as trade rules, tariffs, and political pressure continue to reshape the business.
