The new generation of EXEED RX, designed by Steve Eum, won the Gold Award as the the 2022 International Design Awards winners were announced in Los Angeles, California recently.
The RX is not just a new product for EXEED, but also the first model of EXEED’s Intelligent Mega Factory in Qingdao, marking a significant milestone for the brand. As EXEED’s first strategic model in stage 2.0, the RX won the fiercely competitive IDA and demonstrated the brand’s industry-leading design, manufacturing, and quality standards.
It sounds like the RX integrates the brand slogan and spirit of EXEED while also introducing a new design language called the “art of light”. This design language focuses on the balance of light and shadow to create a unique and textured style. The front of the RX features a borderless middle grille with X-shaped star track daytime running lights and Formula LED light strips on both sides. These lights combine to form the shape of the Greek letter “Σ”, which highlights the avant-garde sense of the front face and caters to the aesthetic trend of global high-end young people.
The RX’s side design breaks away from traditional SUV stereotypes by featuring a fastback roof and rear spoiler that create a sports car-like feel. The model’s taillights come with an intelligent light language system that synchronizes with the vehicle’s music, and a star ring projection design adds a sense of ritual. The front gradient diamond air-inlet grille completes the sporty and modern look.
EXEED aims to realize a sustainable future by incorporating its futuristic vehicle design and artistic approach, which cater to the needs of high-end young consumers. As a result, EXEED aims to become the preferred luxury vehicle brand for discerning customers.
It’s important to note that IDA, founded in 2007, aims to enhance and revolutionize people’s lives through unconventional and conceptually innovative design that matches the product attributes.The award-winning works of the organization are widely recognized as the benchmark of the global design industry.
