Tesla has raised Cybertruck prices once again in the United States, adding $5,000 to two versions of its electric pickup at a time when demand still appears far from the levels Elon Musk once predicted.
The increase applies to the two dual motor models. The base Dual Motor All Wheel Drive now costs $74,990 before fees, while the Premium All Wheel Drive rises to $84,990. Once destination and order charges are added, their starting prices reach $77,235 and $87,235.
What makes the move more noticeable is that Tesla did not announce any meaningful upgrades alongside the higher prices. The new figures simply appeared on the company’s online configurator, with no obvious changes to performance, equipment, or features.
Cybertruck Keeps Getting More Expensive
That fits a broader pattern for the Cybertruck, which has gone through several major price changes since it was first revealed in 2019. At the time, Tesla said a single motor rear wheel drive version would start at $39,000, while the dual motor all wheel drive model was expected to cost $49,000. Those prices never became reality.
A rear wheel drive Long Range version eventually arrived in 2025 at $71,985, but it remained on sale for only a few months. Then, in February 2026, Tesla introduced a cheaper dual motor Cybertruck at a promotional price of $59,990 before fees. Musk made it clear that the offer would last just 10 days, and the price soon climbed again.
The Cyberbeast has seen similar adjustments. Tesla raised its price by $15,000 to $114,990 in August 2025, then reversed that increase the following February. It currently starts at $102,235 including destination and order fees.
Sales Still Far From Musk’s Original Targets
These constant changes are happening while the Cybertruck continues to fall well short of the sales volumes Tesla once talked about. Before deliveries began in 2023, Musk said annual sales could eventually reach between 250,000 and 500,000 units once production was running at full capacity.
So far, reality has looked very different. Estimated cumulative sales have not yet reached 100,000 units, while Cox Automotive figures cited by Car and Driver put first half 2026 sales at just 7,263 units. The truck has also dealt with several recalls and quality control issues since reaching customers.
A Tougher Sell at a Higher Price
The Cybertruck still stands out as one of the most unusual vehicles on the road, but its pricing story has moved a long way from Tesla’s original promise of a relatively affordable electric pickup.
With the entry price climbing again and no clear upgrades included, the challenge now is not getting people to notice the Cybertruck. It is convincing more of them that it is worth the money.
