Subaru of America is raising prices across nearly its entire model lineup, with changes taking effect from June 2025. The company cites “current market conditions” and rising production costs as the main drivers behind the hike. Depending on the model and trim, Subaru prices will increase by $750 to $2,055.
Although Subaru hasn’t directly mentioned tariffs, the timing aligns with the continued impact of a 25% import tax on vehicles brought into the U.S. With approximately 45% of its U.S. inventory being imported, Subaru is more vulnerable than some competitors to these added costs. These factors, combined with inflation and supply chain challenges, are putting upward pressure on Subaru prices.
Which Models Are Affected
Among the biggest increases, the WRX and BRZ now cost $2,000 more, while the Ascent SUV tops the chart with a $2,055 bump. The Forester, a go-to for practical family buyers, rises between $1,075 and $1,600 depending on the trim. The Outback, Legacy, Crosstrek, and Impreza also face noticeable increases. Only the all-electric Solterra avoids any pricing change for now.
Subaru stated that the goal behind the pricing updates is to balance increased operational costs while preserving value for the customer. The company added that Subaru prices are not tied to manufacturing origin—a possible reference to ongoing tariff debates without directly addressing them.
What This Means for Buyers
Subaru isn’t the only automaker adjusting its pricing strategy. Ford, Ferrari, and Aston Martin have also raised prices in recent months. Ford’s Maverick, for instance, now starts at nearly $30,000—up significantly from its original sub-$20,000 launch price.
For car buyers, this is a clear signal to act quickly. Many dealerships are still offering limited-time incentives like 0% APR financing, but those offers may disappear as the new Subaru prices are phased in.
As economic and trade pressures continue shaping the auto industry, staying informed about pricing trends is essential. Whether you’re eyeing a sporty BRZ or a reliable Forester, understanding the latest changes in Subaru prices can help you make a smarter, better-timed decision.
