While many automakers are still busy balancing spreadsheets and damage control, Lexus chose a very different moment to speak up. Quietly but confidently, Toyota’s luxury jewel announced that 2025 was the best sales year in its entire history, a journey that began back in 1989.
This wasn’t a lucky spike or a one-market win. It was a global statement.
The Story the Numbers Tell
By the end of 2025, Lexus had delivered 882,231 vehicles worldwide, marking a 4% year-over-year increase and confirming that the brand’s momentum is not slowing down.
North America remained Lexus’ strongest pillar, accounting for nearly half of global sales with 408,070 vehicles delivered.
Africa surprised everyone, posting the brand’s highest growth rate at 18.8%, followed closely by Central and South America.
Electrification played a decisive role, with 52% of all Lexus sales coming from hybrid and fully electric models. Demand for EVs alone jumped by 119%, driven primarily by the RZ and UX 300e.
SUVs Lead the Charge
Once again, Lexus’ SUV family proved to be the backbone of the brand. The RX and NX continued to dominate showrooms, while the luxurious LM minivan and the compact LBX crossover exceeded expectations, attracting new buyers and broadening Lexus’ appeal far beyond its traditional base.
A Bold Question Mark Over the LS
Despite the success, Lexus doesn’t seem interested in standing still. Reports suggest the brand may be preparing to retire the traditional LS sedan, the very car that introduced Lexus to the world, and reimagine the LS name as a completely new lineup.
The rumors are anything but conservative: a six-wheeled luxury minivan concept, and a coupe-style SUV with rear-hinged doors, hinting at a future where tradition takes a back seat to experimentation.
Has Lexus Given Up the Throne?
From a corporate standpoint, Lexus is no longer Toyota’s ultimate luxury symbol. That role now belongs to Toyota Century, which has been spun off as a standalone ultra-luxury brand aimed directly at Rolls-Royce.
For Lexus, this shift may be liberating—allowing it to take more risks in design, performance, and identity.
The ArabGT View
Lexus is clearly moving with confidence toward the one-million-ales-per-year milestone. And with an electric successor to the legendary LFA on the horizon, alongside the V8-powered Toyota GR GT, the brand’s future doesn’t feel quiet or conservative—it feels exciting.
