Automobili Lamborghini reported global deliveries of 10,747 vehicles in 2025, marking the highest annual total in the company’s history and a modest increase compared to the previous year.
The Italian luxury sports car manufacturer, which operates under Volkswagen AG, attributed the result primarily to continued demand for its hybrid models and stable performance across its main geographic regions.
Regional Performance Remains Balanced
Deliveries were distributed relatively evenly across Lamborghini’s three core macro-regions. Europe, the Middle East, and Africa (EMEA) remained the company’s largest market, accounting for 4,650 vehicles delivered. The Americas followed with 3,347 units, while the Asia-Pacific (APAC) region recorded 2,750 deliveries over the course of the year.
The results were achieved despite ongoing geopolitical uncertainty and mixed economic conditions in several key markets.
In a statement, Lamborghini Chairman and CEO Stephan Winkelmann said the 2025 performance reflected the company’s ability to adapt to changing market dynamics and to make strategic decisions aligned with customer demand. He emphasized that Lamborghini’s growth strategy prioritizes long-term stability rather than aggressive volume expansion.
Hybrid Models Drive Current Product Strategy
Lamborghini’s recent shift toward electrified powertrains continues to shape its product portfolio. Key contributors in 2025 included Revuelto, the company’s first V12 hybrid supercar, and Urus SE, the plug-in hybrid version of its SUV.
The brand is set to expand this lineup further in 2026 with Temerario, which entered its final development phase following public dynamic demonstrations in 2025. Customer deliveries are scheduled to begin in January, with orders reportedly covering approximately the next twelve months.
With the introduction of these models, Lamborghini has transitioned to an entirely hybridised production range, a move that aligns the company with tightening global emissions regulations while maintaining internal combustion engines as part of its offering.
Motorsport and Limited-Production Models
Beyond series production vehicles, 2025 also included notable developments in motorsport and limited-edition projects.
At the Goodwood Festival of Speed, Lamborghini unveiled the Temerario GT3, the first race car derived from the Temerario platform and the first competition vehicle fully developed in-house by Lamborghini Squadra Corse. The model is intended for customer racing teams and is expected to compete in GT3 championships beginning in 2026.
Later in the year, during Monterey Car Week, the company presented Fenomeno, a limited-production model restricted to 29 units. The vehicle features a hybrid V12 powertrain producing 1,080 CV and serves as a technical and design showcase rather than a volume product.
Strategic Focus Moving Forward
According to Federico Foschini, Lamborghini’s 2025 performance was supported by a controlled distribution strategy aimed at preserving brand positioning, alongside close coordination with its global dealer network.
The 2025 results underline Lamborghini’s ongoing transition during a period of broader structural change within the automotive industry. While the company continues to adapt its product range and technology strategy, its core business model remains centered on limited volumes, high-margin vehicles, and selective market presence.
