BYD، China’s biggest automaker, is preparing for one of its boldest expansions yet in Europe, unveiling a plan to double its sales network by the end of 2026. The timing is no coincidence — competition in the region is heating up, especially with Europe accelerating its shift toward electric and hybrid mobility.
The announcement came from Maria Grazia Davino, BYD’s Regional Director for Europe, during an event in Frankfurt. She explained that the company expects to finish 2025 with 1,000 sales points across the continent. But for BYD, this is only the starting line. The goal is to double that figure in 2026, building a retail and service network large enough to stand shoulder-to-shoulder with Europe’s long-established automotive giants. Davino emphasized that being physically close to customers is essential in a market as mature and demanding as Europe, where service quality and trust often shape buying decisions as much as technology or price.
Davino oversees some of the continent’s most strategic markets — including German-speaking countries, Scandinavia, and Eastern Europe. She noted that Europe isn’t just another region on BYD’s global map; it’s a core part of the company’s long-term vision. BYD is already active in 29 European markets, and the next step is to strengthen that presence through localized production. The company’s first European plant, located in Hungary, is nearing completion and will serve as the foundation of its manufacturing operations in the region.
The expansion doesn’t stop there. BYD is moving ahead with a second factory in Turkey, and the company is evaluating a third plant in Europe, with Spain emerging as a leading candidate thanks to its strong industrial base and strategic location.
These developments come at a moment when BYD’s momentum in Europe is accelerating. In the first nine months of 2025, the company sold 80,807 vehicles — more than triple its performance during the same period the previous year. This surge reflects BYD’s advantage of offering both electric and plug-in hybrid models, allowing it to appeal to different consumer preferences across the continent.
Davino concluded by stressing that success in a sophisticated market like Europe takes far more than ambition. It requires deep knowledge, serious investment, and flawless coordination at every level. For BYD, she said, Europe is a long-term commitment — one the company intends to pursue steadily and strategically.
