BMW sales in the Middle East have experienced a remarkable surge, with the BMW Group reporting record-breaking performance across its BMW, MINI, and BMW Motorrad brands in 2024.
Latest figures indicate a 15.4% increase in BMW sales, showcasing the brand’s strong presence in the region. Meanwhile, MINI sales recorded an impressive 16% growth, and BMW Motorrad sales rose by 4.6% compared to the previous year.
The Middle East has now become the third fastest-growing market for BMW globally, reflecting the region’s increasing demand for premium vehicles and advanced mobility solutions. Additionally, the interest in electric vehicles continues to grow, with EV sales rising by 2.7% year-over-year.
A major highlight of this upward trend is the BMW 7 Series, which saw a notable increase of over 12.8%, further solidifying its position as a leader in the luxury car segment.
Beyond new vehicle sales, BMW Group Middle East reported strong aftersales growth, achieving an 11% increase compared to 2023. Customers continue to place their trust in the BMW Authorized Service Centres, with retention rates for vehicles aged 7 to 10 years exceeding 12%.
Karim Christian Haririan, Managing Director of BMW Group Middle East, commented on the brand’s success and stated that the brand’s exceptional performance in 2024 reflected the strong enthusiasm of Middle Eastern customers for innovation, luxury, and performance. He noted that BMW sales in the Middle East had not only reached new milestones but had also reinforced the company’s relationships with its customers in the region. Haririan emphasized that this success served as further motivation for the team to continue delivering exceptional experiences and expanding the brand’s lineup of zero-emission vehicles. He also expressed his appreciation to the dealers, acknowledging their dedication and significant role in achieving this growth.
The BMW Authorized Dealer Network played a crucial role in driving BMW sales in the Middle East, with substantial investments made in Retail.Next facilities in Dubai, Abu Dhabi, and other key cities to enhance the customer experience.
Looking ahead, BMW Group Middle East is poised for further success in 2025, with a strategic focus on luxury vehicles, M Performance models, and electric mobility. The company remains committed to building on its momentum, elevating customer satisfaction, and delivering greater value across the region.
