Audi naming strategy has once again been revised , abandoning the recent attempt to differentiate electric and combustion-powered models through numerical sequencing. Initially, the company had planned to assign even numbers to electric vehicles and odd numbers to internal combustion models. However, this approach led to confusion among both customers and dealers, prompting a decision to reinstate a more traditional Audi naming strategy that prioritizes clarity and consistency.
Why Audi Changed Its Naming Approach Again
Under the original Audi naming strategy, upcoming models like the A6 e-tron (electric) and A5 Avant (combustion) followed a distinct numbering system based on powertrains. However, the inconsistency became evident when the A7 was unexpectedly renamed A6, contradicting the intended structure. Recognizing the confusion, Audi decided to revert to its historical approach, where model numbers reflect size and positioning rather than powertrain type.

To differentiate between combustion, hybrid, and electric variants, Audi has introduced specific suffixes instead of relying on numerical separation:
- TFSI – Gasoline-powered models
- TFSIe – Plug-in hybrid variants
- TDI – Diesel models
- e-tron – Fully electric vehicles
In addition, Audi body-style designations such as Sedan, Avant, and Sportback will remain in use to further clarify model distinctions.
Customer and Dealer Feedback Shaped the Revised Audi Naming Strategy
Audi’s decision to abandon the previous naming strategy stems from extensive discussions with dealers and customers worldwide. Marco Schubert, Audi’s Board Member for Marketing and Sales, acknowledged that the initial plan introduced unnecessary complexity. By restoring a clear, alphanumeric Audi naming strategy, the company aims to enhance consumer understanding and provide a globally consistent framework.
Competitor strategies also influenced Audi’s rethink. BMW’s 5 Series and i5 naming structure effectively differentiates ICE and electric models without disrupting customer recognition, while Mercedes-Benz’s approach with the E-Class and EQE has faced some consumer confusion. Audi’s decision to return to a familiar system reflects an effort to avoid similar challenges.

How the Audi Naming Strategy Affects Future Models
With the updated Audi naming strategy, the successor to the combustion-powered A6—originally planned as A7—will now remain the A6, designated A6 TFSI (gasoline) and A6 TDI (diesel). The A6 e-tron, already on the market, will continue to use its electric-specific badging.
Importantly, this change means existing models will retain their current names, avoiding further disruptions. The upcoming A5 sedan and A5 Avant will remain unchanged, and Audi has confirmed that smaller models like the A1 and Q2 will be discontinued after their current generations.

Audi Naming Strategy Reflects a Flexible Future
Audi initially planned to transition to an all-electric lineup by 2033, but the company now acknowledges that demand for combustion-powered vehicles remains strong. This updated Audi naming strategy ensures that both ICE and EV models will coexist under a unified, easy-to-understand structure rather than separate naming conventions.
The first new model under the revised Audi naming strategy will be the next-generation Audi A6, set to debut on March 4, 2025. It will be available as an Avant TFSI (combustion-powered) and an Avant e-tron (fully electric), reinforcing the streamlined approach.
By restoring a logical and recognizable Audi naming strategy, the brand ensures a smoother transition for customers while maintaining flexibility in a rapidly evolving automotive market.