After months of speculation and rumors suggesting the project had been cancelled, Audi CEO Gernot Döllner has finally put the debate to rest. The Audi Concept C sports car, he confirmed, is far more than a showpiece concept — it is a serious production project that will arrive on the market in less than two years as a new high-performance sports car.
This announcement effectively silences doubts about Audi’s willingness to move forward with a two-door electric sports car, particularly at a time when the Volkswagen Group has been navigating several strategic and financial challenges.
Not A TT Successor… But It Carries The Same Spirit
Although Audi has confirmed the upcoming car will not revive the TT name, the ambition behind it is clear: to recreate the same excitement that the original Audi TT delivered when it debuted in 1998.
Massimo Frascella, Audi’s Head of Design, revealed that the concept car we have already seen represents about 87 percent of the final production design that customers will eventually see in showrooms.
One of its most distinctive features will be the Targa-style roof. The car will use a power-operated removable hard roof, and Audi has no plans to offer a traditional fixed-roof coupe version. That decision alone could make the car a unique design statement within the brand’s lineup.
A Welcome Return To Quality And Physical Controls
Audi appears to have listened closely to customer feedback regarding its recent interiors.
Instead of filling the cabin with screens, the production version of Concept C will focus on a more driver-focused and tactile experience.
The upcoming model is expected to include:
- Physical controls and buttons returning to the dashboard to improve usability while driving
- A hidden infotainment screen that folds into the dashboard for a cleaner and more classic design
- Higher-quality materials, as Audi openly acknowledged that interior quality had slipped in recent years and promised this model will set a new benchmark for German craftsmanship and luxury
Expected Performance And Platform
The new sports car will be built on the PPE Sport platform, developed in collaboration with Porsche.
Here’s what we know so far about its technical setup:
- Battery placement: Positioned ahead of the rear axle to optimize weight distribution
- Weight: The concept currently weighs around 1,690 kg, an impressive figure for an electric sports car
- Powertrain: The base version will feature rear-wheel drive, while a dual-motor Quattro all-wheel-drive version is expected to follow later
