Today, dear Arab GT followers, we announce to you the launch of an Online Infiniti auction in the Middle East market in the holy month of Ramadan.
INFINITI Middle East has launched an electronic bidding platform through Ramadan, available from 7 May to 9 May 2020 , as the online auction will enable participants to bid on the INFINITI QX80 starting at the competitive price of AED150,000, which is not seen on the showroom floor.
A portion of the sales proceeds from all cars sold through this online platform will fund the donation of infant seats for new-born children in 2020 as part of the ongoing efforts of the ‘Eyes on You’ road safety campaign that promotes the safety of children on the road. Car buyers can pre-register prior to the auction and receive an email notification once the bidding starts.
Rhe ‘Eyes on You’ road safety campaign by Infiniti Middle East, in partnership with the Roads and Transport Authority, aims to educate parents throughout the United Arab Emirates of the importance of traffic safety while driving by providing their children with the necessary equipment to be safe while driving, and the focus of the campaign is to distribute child seats to parents in the maternity departments in hospitals to ensure protection for newborns
“Potential car buyers across the country are often greeted with special Ramadan incentives however we wanted to place greater emphasis on family and community, particularly during these turbulent times.” said Markus Leithe, Managing Director, INFINITI Middle East. “Our unique online bidding platform aims to give new car buyers great savings during Ramadan, particularly whilst many are unable to visit showrooms but still contributing towards a positive driving culture in the UAE, especially with new-borns taking their very first car ride from the hospital to home.”
According to a YouGov study carried out in 2017, 1 in 3 parents in the UAE do not use car seats for their children. In 2019, INFINITI conducted a nationwide survey by YouGov as part of the ‘Eyes On You’ road safety campaign which discovered over half of the parents do not know the legal requirements for seatbelt use for children, while over 30% of drivers admitted to breaking the law when children are present in the car.
This campaign is closely aligned with the Dubai traffic safety strategy to reduce road fatalities by 1.5 for 100,000 population by 2021.